Munich, July 25, 2022. Munich-Freiham is currently one of the largest district developments in Europe. For the new multifunctional district center ZAM as its center and heart, the foundation stone was ceremoniously laid today. Around 200 invited guests were present when, following tradition, a time capsule containing the daily newspaper, a current set of coins, tools and the construction plans was sealed in the foundation stone. Among them was Munich’s 2nd Mayor Katrin Habenschaden, who emphasized the importance of the project for Freiham as a whole: “ZAM stands for the new lively center of Freiham. Running daily errands at a short distance locally strengthens identity and promotes local mobility in the district.” City Planning Councillor Prof. Dr. (Univ. Florenz) Elisabeth Merk added: “The new district center ZAM receives an identity-creating architecture and spatial quality through the motif of the arcades. A square is created here as a place of encounter and integration.”

Together, the ROSA-ALSCHER Group and Deutsche Wohnen SE are realizing the ZAM project in close coordination with the City of Munich. The ROSA-ALSCHER Group is the original overall investor and was responsible for organizing the competition, which was chaired by Alexander Rosa-Alscher. Both project partners are developing two of the four building sites around Mahatma-Gandhi-Platz. For Deutsche Wohnen, Isaria München Projektentwicklungs GmbH, a subsidiary of QUARTERBACK Immobilien AG, is responsible for the realization of the building.

“With this district center, we are providing a strong impetus for the west of Munich and beyond,” said Alexander Rosa-Alscher, owner of the ROSA-ALSCHER Group, underlining the importance for urban development, which is firmly integrated into the Munich-Augsburg metropolitan region. “I am particularly pleased with the architectural accents of the generous arcades that we were able to create here, with which the interior and exterior surfaces merge into a single entity.”

Konstantina Kanellopoulos, CO-CEO of Deutsche Wohnen SE emphasized the neighborhood’s contribution to combating the housing shortage and the importance of sustainable construction: “With ZAM, Deutsche Wohnen wants to make a contribution to creating urgently needed living space in Munich. At the same time, we are building for a healthy and climate-friendly Munich and are guided by high sustainability standards.”

By summer 2024, the ZAM project will include several buildings with a variety of uses, combining work and living, retail and gastronomy. In total, more than 470 apartments, modern offices and two levels of underground parking will be built. In addition to the iconic – 60-meter-high – residential tower, four buildings will be constructed, enclosing the neighborhood square on three sides with arcade walkways. There, restaurants and stores will invite visitors to linger and stroll. The educational campus and the extensive Freiham-Nord residential area are in the immediate vicinity.
The ZAM is directly connected to public and private transport and is intended to become a meeting point and attraction for all residents of Freiham, but also for Munich residents and commuters from the surrounding area. A total of 35,000 people are expected to live around this central square.

The construction of the new district center will be certified by the German Sustainable Building Council (DGNB) and the Leadership in Energy and Environmental Design (LEED), among others, each with the goal of achieving the Gold standard. Digital solutions save resources, as does renewable electricity via photovoltaics on all horizontal roof surfaces and heating with cost-effective and environmentally friendly district heating from the neighboring geothermal plant.

In Munich-Freiham as a whole, around 90,000 m² of floor space with around 10,500 residential units and 15,000 jobs will be built north of Bodenseestraße in the coming years.

ROSA-ALSCHER Group: As one of Munich’s leading project developers, the ROSA-ALSCHER Group has been synonymous with city-shaping architecture for decades. The owner-managed group of companies plans, develops and realizes real estate objects that stand out in terms of aesthetics and technical equipment and represent attractive investment values in the long term. The group of companies headed by founder Alexander Rosa-Alscher covers the entire value chain, from the initial idea to marketing. Its strategic focus is on service development.

Deutsche Wohnen SE: Deutsche Wohnen is one of the leading listed real estate companies in Europe and part of the Vonovia Group. The company’s operational focus is on managing its own residential real estate portfolio in dynamic metropolitan regions and urban centers in Germany. Deutsche Wohnen believes it has a social responsibility and duty to maintain and redevelop livable and affordable housing in vibrant neighborhoods. As of March 31, 2022, the portfolio comprised a total of around 143,200 units, including around 140,600 residential units and around 2,600 commercial units. In Munich and the surrounding area, the company manages just under 1,000 apartments and is currently realizing “Hofmark am Olympiapark,” another major new construction project in the state capital.

Isaria München Projektentwicklungs GmbH: Isaria specializes in the development of sustainable buildings and urban quarters in urban areas. All projects are subjected to sustainability analyses as standard, from the time of purchase right through to the construction phase. The aim is always to develop livable urban neighborhoods that conserve resources as much as possible, for example on the site of the MD paper mill in Dachau, where up to 1,000 apartments are to be built in the coming years. Isaria is a company of QUARTERBACK Immobilien AG.


Martina Reuter
Tel.: +49 89 38 99 84-309